Company strengthens its portfolio with the launch of NARS cosmetics
Japanese
Shiseido Limited (“Shiseido”) announced the launch of its global color cosmetics brand, NARS Cosmetics, in India through a strategic distribution partnership agreement with a subsidiary of leading Indian beauty brand Global SS Beauty Brands Limited ( “With the launch of NARS in India, Shiseido aims to strengthen its prestigious portfolio of skincare and beauty brands and accelerate its growth in the Asia Pacific region.
With “SHIFT 2025 and Beyond,” its mid-term strategy centered on efforts over the next three years from 2023 to 2025, Shiseido will shift to an offensive position under a new management structure and ensure further growth to achieve the goal: “to become a global winner with our heritage as a global winner.” To achieve sustained growth and shift to a higher-margin structure through aggressive investments, the company will build a business base in promising future markets as part of its core initiatives in Asia Pacific.
Shiseido first entered the Indian market in 2001 and over the past few years, the beauty market in India has changed dramatically with sophisticated consumers actively incorporating globally recognized brands into their beauty product selection. In addition to the Shiseido brands and fragrances already available in India, Shiseido aims to meet the diverse beauty needs of Indian consumers by further strengthening the company’s portfolio with the addition of NARS. With Shoppers Stop’s strong focus on beauty and its extensive network and omnichannel presence, Shiseido will further expand its presence in India.
About Shoppers Stop Limited
Established in 1991, Shoppers Stop Limited is India’s premier retailer of fashion and beauty brands. The company is present in 96 department stores and also operates 8 premium home concept stores and 142 specialty beauty stores. Its diversified omni-channel product offering spans over 500 recognized and trusted brands with an unparalleled range of products that together serve the company’s overall goal of delighting its customers.
Shoppers Stop Overview
1. Name: Shoppers Stop Limited
2. Headquarters Location: Mumbai, India
3. Representative: Venu Nair
4. Business Description: A leading retailer of fashion and beauty brands
About NARS
Iconic. Personal. Accidental. Creative visionary François Nars launched NARS Cosmetics in 1994 with 12 lipsticks that inspire self-expression, creativity and artistry with uncompromising pigment purity and imaginative color. the NARS boundary-pushing approach is reflected in bold product offerings, daring stories and compelling campaigns – -bringing elegant style, impressive creativity and forward thinking to beauty. The opportunities for expression are endless with each product: “Don’t hold back. Be bold. It encourages others to do the same.”
