Bulgari has opened the doors to “Within the Dream,” the first-ever documentary to explore the behind-the-scenes secrets of the fine jewelry brand. The film, directed by Matthieu Menu and produced by Terminal9 Studios, premiered at the Toronto International Film Festival, of which Bulgari is a partner, and is available on Amazon Prime Video in 100 countries worldwide.
The documentary follows Lucia Silvestri, Creative Director of Bulgari Jewelry, through the world of craftsmanship and wonderful creative intuition. The timeless city has been an inexhaustible source of inspiration for the Italian brand, surrounded by the beauty of Rome, and the film reveals the secrets behind the making of fine jewelry masterpieces.
The camera captures each stage of the fascinating journey, from the selection of precious stones in Jaipur, India, to the conception of unique pieces at Bulgari’s Rome headquarters, to the mastery of the artisans in the Italian workshops. Each step reveals the unique talents and skills at play in the ongoing quest for magic and wonder.
The documentary also highlights the ultimate role of jewelry, that of highlighting the beauty of the wearer. Here, Bulgari’s raison d’être is intertwined with the dynamic and multi-faceted women such as actresses Zendaya and Priyanka Chopra Jonas, Italian fashion icon Chiara Ferragni, singer Lalisa aka LISA and supermodel Lily Aldridge. Lily Aldridge.
From dreams to dazzling reality, the film tells a story of passion inspired by virtuosity and breathtaking brilliance.
