Brow Magic
Get natural, precise microblade results at home
Introducing L’Oréal Brow Magic
Historically, obtaining the ideal brow look has required multiple products, time and expertise – with precise results requiring expensive professional services such as microblades. With L’Oréal Brow Magic, people can create personalized eyebrows at home based on their natural brows and facial features.
Developed by L’Oréal in collaboration with technology company Prinker, a pioneer in printing non-permanent tattoos, L’Oréal Brow Magic makes it possible to achieve professional-grade results at home. L’Oréal Brow Magic is the first handheld, lightweight electronic brow applicator that provides consumers with the most precise brow shape in seconds, using 2,400 micro-nozzles and print resolution of up to 1,200 drops per inch (dpi).
Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes suggestions for microblades, microshades or filler effects.
“The strength of L’Oréal’s beauty technology program is supported by our high-quality partners,” said Guive Balooch, Head of L’Oréal’s Global Research and Innovation Technology Incubator. “Often, we find an outstanding technology being applied outside the beauty sector. Combining L’Oréal’s beauty heritage with these advanced technologies allows us to create new beauty gestures – reimagining original technologies and traditional beauty experiences in the process.”
How does it work ?
How to use the device.
Open the L’Oréal Brow Magic app and scan the face with the Modiface brow reader
Choose the desired shape, thickness and effect
Brush L’Oréal Brow Magic Makeup Primer on your brows
Sweep the printer over the brows in one pass
Apply top coat to lock in the look
The brow effect created by L’Oréal Brow Magic can be easily removed with standard makeup remover, which is expected to launch in 2023.
